National Diabetes Week campaign calls for an end to the diabetes blame and shame.

Diabetes Australia has launched a new, powerful advertising campaign ‘Heads Up on Diabetes & Stigma‘ to counter community misunderstanding and stigma about diabetes that are driving high rates of mental health problems for people living with diabetes.

Up to 80% of people with diabetes report feeling blamed or shamed for living with the condition, and more than 25% say other people’s attitudes and stereotypes about diabetes are negatively impacting their mental health.

Information resources, including posters and videos for the campaign, and support information can be accessed at the Heads Up Diabetes website.