First Nations Health Visual Identity
Last updated November 21, 2023
The First Nations Health logo and artwork has been produced for the Primary Health Network as a representation of the work, programs and services provided for First Nations communities within the Hunter New England and Central Coast regions of NSW.
The artwork references traditional and contemporary practices of health, medicine and gatherings between communities to share the knowledge, experiences and stories for providing better health outcomes.
The branding provides an extended visualisation of the natural resources and materials that identifies the cultural and modern practices of life and health sustainability.
This includes, water, plants, flowers, boomerangs.
About the Artist, Dennis Golding
Dennis Golding is a Kamilaroi/Gamilaraay artist based in Sydney.
Dennis completed a Fine Arts Honours program at UNSW Art & Design and operates a creative practice that explores empowering representations of identity and race.
Dennis was the winner of the 2020 NSW Visual Arts Emerging Fellowship (VAEF). Dennis is the first Aboriginal artist to win the award in its more than 100-year history.
As a young child, Dennis often watched his mother and grandmother paint on large canvas and sheen fabrics which depicted Australian native plants and animals, cultural motifs, and human figures. Dennis later developed his professional practice in art school through mentorships with leading curators, educators and artists.
The First Nations Health Primary Logo
The logo references the cultural practice and historical use of a natural tool such as the coolamon.
Inside the logo are a number of patterns and images that reference water, plants, flowers, boomerangs and stones which were used for sustaining life and food sources.
The elements are displayed as a birds eye view onto the cultural object to understand the different technologies and materials that maintained healthy lifestyles.
The Coolamon
The coolamon element references the cultural practice and historical use of a natural tool that carries many materials and foods - a way of sustaining health and wellbeing for communities.
The Connector
The connector element references the connection of salt water and freshwater, it introduces an extended colour palette referencing water.
The River Ways Band
Focused repetition of the connector variant contained within a rectangular segment.