The new website incorporates a mobile first user-friendly interface, prioritising functionality, and ease of navigation. The site plays a crucial role in raising awareness about the BreastScreen program, facilitating easy access to screening information, and encouraging a seamless screening booking process.
Key features
- Improved functionality and content, particularly for focus populations (Culturally and Linguistically Diverse and Aboriginal communities).
- A refreshed design to uphold BreastScreen NSW’s credibility and maintain our position as a leading authority in breast cancer screening.
- An expansive FAQ section, answering common questions about the screening process.
- An improved location finder, so it’s easier for women to find out where they can screen.
- A mobile-first design, ensuring ease of use for women accessing the site on their devices.
- Improved access to the booking page, helping women to easily secure an appointment.
Audience
The website primarily targets women in NSW aged 50–74. Other audiences include:
- Aboriginal women aged 40–74 in NSW
- Culturally and linguistic diverse women aged 50–74, with a focus on Chinese, Vietnamese and Arabic languages (and supported by a key resource that is translated in 27 languages)
- Health professionals
- Women with a disability or special need
- Women in rural or remote areas
- Trans and gender diverse people
- Women of all ages wanting to find out more about breast screening
- Friends and family of screening women